Bid economics calculator
Tell us how many tenders you do. We'll show you the time and money you'll save, how much more profit you'd make if you won a few more, and the one number your finance director will ask for — how fast it pays back.
Tell us about your bidding
60% is our working assumption. Based on pilot bids run through the platform — three reuse / drafting / scoring activities that previously ate the most time. Drop it to 40% if you want a cautious case; 30% still pays back.
Choose your tier
Recommended for your volume: Core
What's in the Core plan
Solo bid writers. Qualify, draft from evidence, score live.
£495/mo · £5,940/yr
Your answer
For 2 bids a month at a 20% win rate and a 10% net margin, the Core plan saves you £64,800 a year on bid time, adds £7,200 a year in net margin from submitting 10% more bids, costs £5,940 a year, and pays for itself in
< 1 month
Without assuming you win at a higher rate. Push the win-rate slider below up by a couple of points and the net profit grows further — see the scenarios.
Time + money saved
£64,800/yr
Net margin from +10% bids
£7,200/yr
Platform costs
£5,940/yr
Net profit / yr
£66,060/yr
Sends a link that loads with your inputs. No login, no account.
How credits work
Behind the headline question count, every plan runs on one monthly pool of credits— the single way we measure usage. Drafting an answer, researching a buyer, live scoring, pre-submission checks and pulling evidence out of your documents all draw from the same pool. Heavier jobs cost a little more, light ones less. You're never billed separately for the supporting steps — they come out of the one pool, so you can see exactly where every credit goes inside the app.
What each action costs
Live answer scoring is included as you draft — no separate charge.
What a month's pool gets you
Run low on a paid plan? Switch on pay-as-you-go at 20p/credit. Free trials are a fixed allowance — upgrade any time to keep going.
The certain half — time + money you save
You can prove this on day one. Less time writing bids, fewer panicked weekends, lower cost per submission.
Your input above: each bid takes 60% less time once the platform is doing the heavy lifting. Full workings below.
The optimistic half — extra wins, extra profit
You decide how much your win rate goes up. We show the profit you keep from those extra wins, not the headline contract value.
Win rate, contract size and net margin live in the inputs at the top of the page. This slider is just the "what if" — how much you think the platform pushes your win rate up.
Three scenarios — how soon you break even
Anchored on your slider above. Half of what you guessed, your number, and twice your number — so you can see how sensitive the answer is.
Half of yours · 20% → 23%
£10,800
extra profit per year from a higher win rate
Your call · 20% → 25%
£18,000
extra profit per year from a higher win rate
Twice yours · 20% → 30%
£36,000
extra profit per year from a higher win rate
How we worked it out — and what we're not promising
Why bids take less time
Three time-eaters get smaller: (1) reuse — your previous answers are indexed and surfaced as drafts, not retyped from scratch; (2) drafting — answers are written against locked evidence files, so you don't lose hours hunting for the right case study; (3) scoring — pre-submission review happens in minutes against a stored rubric instead of a day of internal QA. 60% is our working figure across these three; you can dial it up or down in the top calculator. Check it against your first three bids before relying on it.
Why we don't pick your win rate
We won't tell you your win rate will jump. The headline answer at the top doesn't assume any win-rate change at all — only time saved + 10% more bids. The slider below the answer is for you to test what happens if your win rate goes up, but it doesn't influence the headline.
Profit, not contract value
Winning a £100k contract doesn't put £100k in your pocket. We multiply extra wins by the profit margin you told us — so the number on screen is real money you'd keep.
Where the platform cost comes from
Whichever plan you pick above drives this — right now that's Core at £495/month (£5,940 a year). Real published price, not a teaser. Full ladder shown below.
What we deliberately leave out
We don't count the one-off ~10–20 hours to load your existing evidence in, or the way the platform gets sharper for you over time. Both make the real return better than what's shown — we left them out to keep the maths cautious.
The full price list
You buy an allowance of questionsper month. One question = one full answer drafted, scored and checked. We've marked the plan that matches the bid volume you entered — the others are here so you can see headroom if you grow.
Need more than 1000questions a month? That's a custom plan — talk to us.
Free trial available on Core. Pro and above — book a demo to get started.
No email gate on this page. Numbers are yours to keep.